If your ads are not getting results, don’t worry — most brands face the same problem.
The real issue is not your product… it’s the type of ads you’re using.

Here are the 4 ad styles that consistently bring sales, trust, and strong engagement.

Let’s break them down.

1. Us vs Them Ad

This ad shows why your product is better than the alternatives.
Compare your solution with the old method or a cheaper option.

Why it works:

• Clear difference = instant trust

• Helps customers understand your value

• Makes your product feel like the smarter choice

2. Founder Story Ad

People don’t always buy the product…
They buy the person behind the brand.

Share your journey, your struggles, and why you started.
This builds a deep emotional connection → which leads to higher conversions.

Why it works:

• Makes your brand relatable

• Builds loyalty

• Creates trust instantly

3. Negative Angle Ad

Negative hooks grab attention FAST.

Example:
“Your old skincare routine is the reason your acne stays.”

Highlight the pain point your customer is tired of.
When people feel understood, they respond.

Why it works:

• Stops scroll immediately

• Makes the viewer feel the urgency

• Perfect for problem-solving products

4. Reviews / UGC Ad

Real customers = real trust.

Show actual reactions, testimonials, and results.
UGC is the strongest form of social proof today.

Why it works:

• Looks authentic

• Builds credibility

• Increases purchase confidence

Final Thoughts

These 4 ad styles alone can transform your brand because they hit:
Logic + Emotion + Trust — all at the same time.

If your ads are failing, switch to these formats and you’ll see a major boost in conversions.

Watch the full inspiration here:
👉 Watch Here