Planning social media content doesn’t need hours of thinking or expensive tools.
All you need is 30 minutes and a simple system.
Let’s get started.
Step 1: Decide Your Goal (5 minutes)
Before planning content, ask yourself one question:
What do I want from social media?
It could be:
•Leads
•Brand awareness
•Engagement
•Website traffic
Having one clear goal keeps your content focused.
📌 Helpful resource:
HubSpot – Social Media Goals Guide
Step 2: Choose Your Platforms (5 minutes)
You don’t need to post everywhere.
Pick 1–2 platforms where your audience spends most of their time.
This makes content creation faster and more effective.
📌 Helpful resource:
Sprout Social – Best Social Media Platforms by Business Type
Step 3: Create Simple Content Buckets (5 minutes)
Content buckets help you stay consistent without feeling stuck.
Examples:
•Educational posts
•Behind-the-scenes
•Testimonials or results
•Tips & mistakes
•Promotional posts
Repeat these every week.
📌 Helpful resource:
Hootsuite – How to Create Content Pillars
Step 4: Plan Your Posts (10 minutes)
Now plan posts for 7–14 days.
You don’t need captions yet.
Just write content ideas like:
•“3 mistakes hurting your reach”
•“What we learned working with clients”
This keeps planning fast and flexible.
📌 Helpful resource:
Later – Social Media Content Calendar Guide
Step 5: Use a Simple Planning Tool (5 minutes)
Skip complex tools.
You can use:
•Google Sheets
•Notion
•Notes app
Just track:
•Date
•Platform
•Content idea
•Status
Bonus Tip: Don’t Aim for Perfection
Your calendar is a guide, not a rulebook.
It’s okay to change posts or skip days.
Consistency matters more than perfection.
Final Thoughts
Creating a social media calendar in 30 minutes is possible when you keep it simple.
Less stress. More clarity. Better content.
If you want a done-for-you content strategy that actually helps your business grow,
Insightful Hub is here to help.